Villa, Michelle
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Introduction to Communication
This course provides students the knowledge and skills necessary to understand media communications in the twenty-first century. By analyzing various media industries, the messages of diverse media works and audience responses to them, students will be able to critique the role of media in their own lives and learn the skills and attitudes necessary to transform the industry. Throughout this course, students will develop critical thinking skills, aesthetic and ethical judgment, and skills in viewing, representing, listening, speaking, reading, and writing so they are career and college ready. Students will also research and respond to the overarching essential questions: How do we define media “excellence” - whether civic, artistic, or expressive? How do we identify excellence when we analyze media texts and images? Which forms of media ownership and funding best support media excellence? And how can students help realize or support such excellence, through their own media practices as producers, consumers, and activists? These questions will “guide” the trajectory of this course as students learn the research skills that help them establish factual bases for fairly analyzing media content.
Unit 1: What is Media Excellence
Unit 2: Media Ownership, Funding, and Production Marking
Unit 3: Analyzing Media Texts and Images
Unit 4: Audiences as Consumers and Citizens
Unit 5: Media and Globalization and Culminating Experience
Period 1 Google Classroom: jlnvdh3
Period 2 Google Classroom: 62oi2ln
Period 5 Google Classroom: bgshdci
Period 9 Google Classroom: ut7qobk